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Oxford, Michigan Mom Develops Simply Picks, a New Deal-Finding App Built for Busy Shoppers

Alyssa
Sarah Baker working on the Simply Picks app at her computer

Simply Sales co-founder Sarah turns years of deal-sharing experience into a free shopping platform, while opening new paid opportunities for content creators.

OXFORD, Mich. — An Oxford, Michigan mom is taking years of experience helping families save money and turning it into a new way to shop.

Sarah, co-founder of Simply Sales with Alyssa & Sarah, developed Simply Picks, a free deal-finding app and website designed to help busy shoppers quickly find hand-picked sales, promo codes, freebies and price drops from popular retailers.

The idea grew from Simply Sales with Alyssa & Sarah, the deal-sharing community Sarah and her sister, Alyssa, have built together since 2019, now reaching more than 76,000 shoppers.

After years of finding and sharing deals online, Sarah saw an opportunity to create something specifically for the way their community shops.

“I wanted to create a place that made finding a great deal feel simple again,” said Sarah. “There are so many sales, promo codes and products online that it can be overwhelming. With Simply Picks, the goal is to bring the best finds together in one place and have real people behind what’s being shared.”

Simply Picks App

Developed by a Local Oxford Mom

For Sarah, developing Simply Picks meant taking what she and Alyssa had learned from years of running Simply Sales and turning those lessons into an entirely new platform.

Simply Picks combines technology with the human element that has always been at the center of Simply Sales.

Rather than simply filling the platform with automatically generated offers, the Simply Picks team focuses on hand-picked deals that real people believe are worth sharing.

Shoppers can find deals across home, fashion, beauty, kids, baby, toys, kitchen, tech and more, with new finds added throughout the day.

For Sarah, who is raising her family in Oxford, the project is also an example of what can grow from a locally built small business.

What began as two sisters helping other women save money has evolved into a platform capable of reaching shoppers across the country.

Sarah, from Simply Sales with Alyssa & Sarah.
Sarah Baker, developer of Simply Picks
Photography by Amanda Lalama

Built on a Community of Deal-Loving Shoppers

Since 2019, sisters Sarah and Alyssa have built Simply Sales into a community of more than 76,000 shoppers who come together to find great deals, share money-saving tips and help each other get more for their money.

What started with two sisters sharing deals has grown into a community where shoppers can discover everything from everyday essentials and Amazon finds to big seasonal savings, promo codes and can’t-miss price drops.

Over the years, Sarah and Alyssa have gotten to know what their community wants — deals that are easy to find, worth sharing and actually useful for real families. That connection with shoppers continues to be at the heart of everything they do.

Sisters Alyssa and Sarah, founders of Simply Sales with Alyssa & Sarah, have built a deal-loving community of more than 76,000 shoppers since 2019.
Photography by Amanda Lalama

Shop Simply Picks on the App or Web

Shoppers can find the same hand-picked Simply Picks deals online at SimplyPicksApp.com, making it easy to browse from a phone, tablet or computer. Simply Picks also makes it easier to share great finds with friends and family who aren’t on social media. Instead of needing to be part of a Facebook group or follow a social account, anyone can visit SimplyPicksApp.com or use the app to see the same deals — making it easier to make sure no one misses out on a great find.

The Simply Picks app adds even more ways for shoppers to save, stay organized and have a little fun while deal hunting.

App users can create wishlists and receive notifications to help keep track of the products and deals they’re interested in. They can also play games and earn Simply Points while using the app.

Simply Points add a fun, competitive twist to saving. Users can climb the Simply Picks leaderboard throughout the month, and the top three users on the leaderboard can win a gift card.

It’s part deal-finding tool and part shopping community — designed to make saving money feel a little more rewarding.

The Simply Picks app can be downloaded at SimplyPicksApp.com/get.

Simply Picks Is Paying Creators

Sarah and Alyssa also want Simply Picks to create opportunities for the people who have helped make deal-sharing communities thrive: content creators.

Simply Picks has launched a paid Creator Program for creators interested in making short-form content about the app.

Creators can earn a base payment for approved content plus additional compensation for qualifying app downloads generated through their unique creator code.

And creators don’t need a massive social media following to apply.

Simply Picks says there is no follower minimum, with an emphasis on authentic content and genuine engagement rather than audience size alone.

The program is a fit for creators in areas including shopping, deals, Amazon finds, couponing, motherhood and family, home, lifestyle and beauty.

“We know firsthand that creating good content takes time and work,” said Alyssa. “We want creators to feel like they’re truly part of what we’re building — and that means creating opportunities for them to be paid for helping Simply Picks grow.”

Creators interested in the program can find details and apply at SimplyPicksApp.com/creators.

From an Oxford Idea to Shoppers Nationwide

Simply Picks may have been developed by a mom in Oxford, Michigan, but Sarah’s vision extends well beyond her hometown.

It’s a platform built around an idea she and Alyssa have believed in since the beginning of Simply Sales: saving money shouldn’t have to be complicated.

By combining Sarah’s development of the platform with the deal-finding experience and community the sisters have built together, Simply Picks is turning a local entrepreneurial story into a resource available to shoppers nationwide.

And for Sarah, seeing people use something she developed to save money on their everyday purchases is exactly the point.

“Simply Picks was built for real shoppers and real families,” Sarah said. “Knowing something that started here in Oxford can help someone across the country find a great deal is pretty amazing.”

Try Simply Picks

Simply Picks is free to use and available to shoppers across the United States.

Shop all the deals on the web: SimplyPicksApp.com
Download the Simply Picks app: SimplyPicksApp.com/get
Join the paid Creator Program: SimplyPicksApp.com/creators

Simply Picks app store, wishlist feature.

About Simply Sales with Alyssa & Sarah

Simply Sales with Alyssa & Sarah is a shopping and deals community founded by sisters Sarah and Alyssa to help everyday shoppers find great products while spending less. Their community has grown to more than 76,000 deal-loving shoppers.

Simply Picks was developed by Sarah as the next evolution of that mission, creating a dedicated platform where shoppers can discover hand-picked deals, promo codes, freebies and more in one convenient place.

Together, Sarah and Alyssa continue to grow the Simply Sales community while bringing Simply Picks to shoppers and creators across the country.

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Alyssa

Alyssa

Alyssa here! I'm a stay at home Mama of three and married to my Husband for almost 10 years now. Before having babies I worked in nursing homes in Occupational Therapy for over 7 years. Lately, with 3 kids under 5 it seems my only hobby is being a Mom (and online shopping lol) but when I make the time I enjoy hot yoga, scrapbooking, and reading. I’m a summer girl at heart and love being in the sunshine and near water. As a family we love to travel, go camping, and spend time at our property in Northern Michigan. My favorite place to unwind is a local coffee shop where I grab a cappuccino and catch up on all the latest deals and sales to share with you all! My style? Always leggings, sweaters, and when I get a night out I love jeans and cute bodysuit!
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